An IronFire Halloween

The carving of pumpkins, decorated with scary faces or images linked to Halloween (or StarWars pictures if your street is anything like ours!) and lit up with candles are synonymous with the Halloween season. This is something that has grown massively in recent years in the United Kingdom compared to what it used to be […]

Hygge? Lagom? Why can’t we be both!

Hygge? Lagom? Why can’t we be both!

2016 was Hygge, 2017 was Lagom…the influence of Nordic trends has made a massive impact on consumers and social media users and their ways of life – what they buy, where they buy it and in fact if they decide to buy it at all. The theory behind the Danish trend of Hygge – in […]