Online furniture photography: Location, Location, Location

Online furniture photography: it’s all about location

As an online furniture manufacturer, we know it’s hard to visualise how furniture can look in a home. We also believe that great photos of our furniture is a really useful tool for us. Striking images of our products are really important for our website but also for our social media. We also wanted to help our customers see what we do when we are designing and manufacturing our tables, chairs and other IronFire products.

Living room furniture - online furniture blog

yakisugi with green finish wood online furniture

A ‘hero shot’ involving as many of our products as possible has been a goal of ours for a while now. We have however had to take several factors into consideration. Firstly, which products to include? Our range is so diverse that this has been a real learning curve for us!

Then we needed to consider in which context to photograph them. Our current favourite finish is using a Yakisugi process. This involves burning the wood to create a stunning finish, and has proved popular with customers.

At the same time another favourite is our rustic oak. Rustic OAK It’s a safer option than our funky reds and blues but a true classic that’s popular with clients. It is a versatile option for any domestic or commercial setting of course.

With the colour sorted, we now needed a location.

As our furniture has an industrial theme, we wanted somewhere that fitted our style. In our heads we had visions of an exposed brick wall background. Sufficient space is also an issue, so sourcing the right location for photographing online furniture became our holy grail!

Lots of Googling ensued, but nothing was quite right…until we remembered Sam’s Kitchen in Frome! It’s an Edwardian building on Catherine Street. Downstairs there’s a busy bistro and cafe but brick walls, wooden floors and high ceilings. There’s a huge window and so plenty of natural light and everything’s Hygge style and cosy with a log burner. We had hit the jackpot and the generous owner was up for letting us use it out of hours.

Usually a perfect spot to relax with one of Sam’s famous hot chocolates, Ironfire took over as they closed. We rapidly transformed the space, not only into an IronFire living room, but also into an IronFire dining room.

upstairs sams kitchen blog ground floor sams kitchen location blog sams kitchen entrance frome


Sam’s Kitchen in its natural state!


On a (strictly business of course) research trip round the Pubs in Frome we had met up with Drew Gardner.

We were fascinated to discover a photographer with an extraordinary and quirky style. We just had to use his skills once we’d been up and seen his etchings (well, shared a pint or two) .

Our faith was repaid and Frome’s own Cecil B DeMille bowled us over. Thanks Drew! You can contact him here.

Our range of online furniture looked completely at home!

In fact it was exactly how we had envisioned a range shot looking featuring as many of our products as possible. Not to mention the first outing of an IronFire bench, our newest design.

ironfire industrial online furniture

We can’t thank Sam enough for allowing us to use this space.

Sam and his team have since relocated and are now catering an event near you or from their beautiful Barn just outside Bath. Find all the contact details here We know first-hand from being on our shoot just how welcoming they are, how relaxing they make things and how great their food is. In fact we can’t recommend them enough – from one local business to another – Thanks for all the support!