Tag Archives: furniture

Hygge? Lagom? Why can’t we be both!

ironfire planters industrial style
2016 was Hygge, 2017 was Lagom…the influence of Nordic trends has made a massive impact on consumers and social media users and their ways of life – what they buy, where they buy it and in fact if they decide to buy it at all. The theory behind the Danish trend of Hygge – in the Oxford dictionary as “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded a a defining characteristic of Danish culture)” is a warming sentiment. The Danish are considered to be some of the happiest people in the world and to be hyggeligt is to recognise and enjoy the present. Whether this is alone or with friends (or strangers if that makes you happy!), it is imperative that at that moment in time you feel contented and comfortable. The appreciation of this can be as simple as lighting a favourite candle to create ambience, or enjoying a social event – involving simple rituals in your life that take you away from the dullness of the everyday slog and give you a ready brek type internal glow. Hygge was a huge influence in 2016, but then in 2017 the Swedes took over the English obsession with Nordic phrases with Lagom. In contrast to Hygge which involves adding elements to your life to make you comfortable, Lagom is about concentrating on the essentials and paring back your life – putting balance and moderation into everything that you do. “Not too little, not too much, just enough” is one of the best ways to apply Lagom; and it is about life as a whole. Unfussy, sustainable and confident; living the Lagom way of life means having only what you need and appreciating what you have. There seems to be a belief that you can have a Hygge life, or you can have a Lagom life, but you can’t have both. Surely though, with these lifestyle trends, both of which advocate feelings of happiness in your surroundings, appreciation and contentedness, why not take the best elements of both and apply them to your lifestyle in a way that makes you happy? If Lagom is a way of life – using sustainable products and being frugal – then let us live this functional way of life and pepper it with Hygge moments to maintain a feeling of satisfaction when the minimalist living is getting too much (or not as the minimalist case may be)! Being very British and definitely not Scandinavian (apart from our website guru who is part Nordic and helps us pronounce “Hygge”), at IronFire we think that the best approach is to embrace your favourite principles of each to help you live a contented life that benefits both your happiness, and that of the people and planet around you. But what is next? With 2018 fast approaching, is another Nordic lifestyle trend on the pared back but cosy horizon? A feeling that you have no intentions of going out but are instead going to stay at home and get drunk in your underwear anyone? This is the definition of the Finnish word “Kalsarikännit”. We’re hoping that as we indulge more in it, it gets easier to say. Sounds to us like a great lifestyle trend and one that will be very popular (just make sure you recycle your bottles, wear underwear that is made of natural fibres and light a candle to make sure that you maintain Hygge and Lagom while doing it). So at IronFire, how do we use these trends – all of which we admire – in the production of our furniture? We use sustainable sources and local products in the manufacture of our tables and chairs, and guarantee longevity so that constant replacement is not an issue. Wood warm finishes in natural colours; tables that people just want to gather around, and our great prices and customer service that give you a feeling of comfort while purchasing and using our furniture. And our staff? We’re just over here indulging in Kalsarikännit while you decide which of our tabletops you want…..  

IronFire Furniture on Location

IronFire Event Table
We pride ourselves on using stunning images of our industrial IronFire furniture for our website and social media – we want to inspire people with our furniture and provide ideas that are not only aspirational but also achievable. We quite often get asked how we come up with the images, so here are a few pointers that we always tend to be driven by whether taking images for our Facebook and Instagram; our product pages on our website, or our Houzz and Pinterest accounts.  
  1. Talk
Quite often our ideas are bandied about our office as jokes or from things that our staff have seen and noticed from their weekends or even on the drive to work! These start off as “Have you seen…?” or “This would look so cool…” and from there develop into an idea for a shoot. They are not always conventional (putting a coffee table into a tree anyone?) but sometimes from these random conversations, great shoots are produced!  
  1. Plan
From these ideas, we plan out the shoot using a moodboard. This will include props that we need, and our aims and targets from the shoot. We make sure that the product in question is always the focus – be it our planter or  console table.  
  1. Crib Sheet
We have a pre-planned standard photo shoot crib sheet that we take to every shoot with us. It details house angles, house shots and things we need to remember to take with us. We’ve been caught out before coming back from a shoot and saying “We forgot to take X shot” so this makes sure that we come back with everything that we want.  
  1. Photographer
We have our own in-house photographer. This is really handy for us, as it means that we can be spontaneous with our shoots (rare sunny day? Camera out!) and that he is fully aware of the IronFire product branding and what we need to achieve from each shoot.  
  1. Be flexible
You may have an idea in your head that sounds great in theory, but on the camera screen isn’t really working. If that’s the case, why not turn it into something else? Change the angles, change the props, use the shoot to take advantage of close ups or the product. Our Shou sugi-ban table tops are stunning, and often the focus of a shoot as well as the main piece of IronFire furniture.  
  1. There’s no I in team
The photoshoot may be your baby, but sometimes others in your team can look at what you’re doing with fresh eyes and come up with a new angle or way to take a shot. You really have nothing to lose by taking this on-board, and our attitude is that it’s better to come back to the studio with more shots of the industrial iron table or chairs than you need instead of not enough and wishing that you’d taken more!   7. We believe in supporting local businesses (see our other blog posts for examples of these) so find that they are more than happy to let us use their locations to shoot our products in return for mentions on our website and social media accounts. This is a great way of networking and providing leads back for others as well as getting great shots in environments that you may not easily have access to!  
  1. Edit
We have people well skilled in Photoshop which enables us to adjust our images to the size and finish that we want. We also make sure that fonts are the same when putting text onto images and resize them all for social media platforms. We like consistency: this is important for our IronFire branding.  
  1. Learn from Each Shoot
We value feedback, and analyse each shoot to see what works for us and what doesn’t. The whole team is involved in this (and we have very different ideas on what we like and what we don’t like!) but it’s great to get differing perspectives on our results – and learn and grow from them.  
  1. Results
And then all there is left to do is pat each other on the backs when you’ve achieved great images that started off as an idea in someone’s head! Make sure you’re proud of them. We know we are.