Tag Archives: industrial

Dulux Colour of the Year 2018

dulux colour of the year 2018
Described by Dulux as a “warm neutral with a hint of heather”, Heartwood – Dulux’s colour of the year 2018 – has surprised many people with it’s warm dusky hues that are a huge contrast to last years Denim Blue. It is described by the Deluxe colour and design expert, Rebecca Williamson, as “sitting between a smoky taupe and a warm mauve”, and we really like the shade, seeing it’s understated versatility as something that would suit many environments and complement the IronFire range. The Dulux team say that people are currently “longing to shut out the outside world, press pause on their lives and spend time relaxing in a soothing space that is uniquely theirs.” The colour is “easy to live with, unfussy in style and depicts that welcome feeling” – this colour sits under their theme of “A welcome home” and makes a home “channel a real sense of calm and warmth”. We think that this fits in perfectly with the ongoing trends of hygge and Lagom, Danish ideals for a happy life that have really taken off over the past few years. Translator ToveMaren Stakkestad says that “Hygge was never meant to be translated. It was meant to be felt.” and the feeling of Hygge is that of warmth, relaxation and to feel as cosy and as at home as possible, while Lagom is to have just the right amount and a good balance in life. We think that Heart Wood does all of this; creating a warm and inviting environment in any room to shut yourself away from the cold and hectic outside world. Complement Heart Wood walls with natural wood and light accessories…and, (shameless plug!), we think Heart Wood in a hallway would look great with one of our Shou Sugi-Ban console tables. Try these accessories with a Heart Wood wall on a console table in your hallway, all from Avalon Interiors.   Main image from Dulux      

Why Industrial Furniture?

Industrial ironfire
Industrial style furniture has risen in popularity over recent years, with the trend for reclaimed materials and the New York loft apartment look really taking off. Whether a rural country home, modern apartment or commercial office, the look can be adaptable and fit in to any environment which explains its appeal. Predominantly, the look will encompass hard wearing steel and wood that has been completed to a hard wearing but almost rustic finish that looks like it will withstand pressure and a lot of use! The look could be described as more masculine than feminine, however this can create a great contrast within a home by styling in a more softer way. Read our blog post on styling an IronFire  coffee table here – where we took it on a trip to an amazing local interior shop to show how versatile the industrial look really can be. While it’s original home was in factories and warehouses, the functional yet diverse look of this type of furniture can make it’s home almost anywhere. Purpose built and designed, our furniture can retain that warehouse look while being more suited to use than reclaimed and restyled furniture. IronFire uses a fusion of strong galavanised steel for the frame of our tables, topped with sustainable Douglas fir wood which we either paint, or finish with a technique that combines our own handcrafting with the ancient Japanese process of burning wood also known as Shou Sugi-Ban. Aspirational, adaptable and industrial; but also happy to be in any environment. That’s how to be more IronFire.

IronFire Furniture on Location

IronFire Event Table
We pride ourselves on using stunning images of our industrial IronFire furniture for our website and social media – we want to inspire people with our furniture and provide ideas that are not only aspirational but also achievable. We quite often get asked how we come up with the images, so here are a few pointers that we always tend to be driven by whether taking images for our Facebook and Instagram; our product pages on our website, or our Houzz and Pinterest accounts.  
  1. Talk
Quite often our ideas are bandied about our office as jokes or from things that our staff have seen and noticed from their weekends or even on the drive to work! These start off as “Have you seen…?” or “This would look so cool…” and from there develop into an idea for a shoot. They are not always conventional (putting a coffee table into a tree anyone?) but sometimes from these random conversations, great shoots are produced!  
  1. Plan
From these ideas, we plan out the shoot using a moodboard. This will include props that we need, and our aims and targets from the shoot. We make sure that the product in question is always the focus – be it our planter or  console table.  
  1. Crib Sheet
We have a pre-planned standard photo shoot crib sheet that we take to every shoot with us. It details house angles, house shots and things we need to remember to take with us. We’ve been caught out before coming back from a shoot and saying “We forgot to take X shot” so this makes sure that we come back with everything that we want.  
  1. Photographer
We have our own in-house photographer. This is really handy for us, as it means that we can be spontaneous with our shoots (rare sunny day? Camera out!) and that he is fully aware of the IronFire product branding and what we need to achieve from each shoot.  
  1. Be flexible
You may have an idea in your head that sounds great in theory, but on the camera screen isn’t really working. If that’s the case, why not turn it into something else? Change the angles, change the props, use the shoot to take advantage of close ups or the product. Our Shou sugi-ban table tops are stunning, and often the focus of a shoot as well as the main piece of IronFire furniture.  
  1. There’s no I in team
The photoshoot may be your baby, but sometimes others in your team can look at what you’re doing with fresh eyes and come up with a new angle or way to take a shot. You really have nothing to lose by taking this on-board, and our attitude is that it’s better to come back to the studio with more shots of the industrial iron table or chairs than you need instead of not enough and wishing that you’d taken more!   7. We believe in supporting local businesses (see our other blog posts for examples of these) so find that they are more than happy to let us use their locations to shoot our products in return for mentions on our website and social media accounts. This is a great way of networking and providing leads back for others as well as getting great shots in environments that you may not easily have access to!  
  1. Edit
We have people well skilled in Photoshop which enables us to adjust our images to the size and finish that we want. We also make sure that fonts are the same when putting text onto images and resize them all for social media platforms. We like consistency: this is important for our IronFire branding.  
  1. Learn from Each Shoot
We value feedback, and analyse each shoot to see what works for us and what doesn’t. The whole team is involved in this (and we have very different ideas on what we like and what we don’t like!) but it’s great to get differing perspectives on our results – and learn and grow from them.  
  1. Results
And then all there is left to do is pat each other on the backs when you’ve achieved great images that started off as an idea in someone’s head! Make sure you’re proud of them. We know we are.

IronFire Versatility

Bistro Table & Chairs

Ironfire is so versatile

The beauty of Ironfire industrial furniture is not just in the seamless style or functional design, but also in the strength and versatility of the product itself. It’s not just a product for use in a domestic environment so if you’re looking to enhance your bistro, bar or cafe with stunning furniture that will withstand time and use, just let us know.

The galvanised steel, washable and UV stable fabrics and treated wooden table tops all mean that our products can withstand the most frequent use. Metal that doesn’t rust and can therefore be left outside, and just a simple wipe down to clean off marks and spillages, leaves our chairs and tables filling that gap in the market for furniture that works both inside and outside, and in both commercial and domestic environments. Styling wise, a modern urban bar interior matches the industrial style of our furniture like they were meant to be together, whereas a rustic rural bistro background will complement the straight lines and robust appearance that is synonymous with IronFire.

We have a wide palette of colour options available for table tops, but if you want something more bespoke – maybe a burnt finish to fit your brands colour scheme or your logo incorporated into the table top – our designers are on hand to work with you to create this.

Domestic or commercial, inside or outside, standard or bespoke. Versatile. That’s how to be more IronFire.

Many thanks to the Pythouse Kitchen Garden in Tisbury who allowed us to photograph our furniture (and eat their amazing cakes) in their orangery. For more information visit www.pythousekitchengarden.co.uk